This page includes an overview of notable features released to Adobe Analytics (AA), Customer Journey Analytics (CJA), and Adobe Content Analytics (ACA) in the last 12 months. For a full list of enhancements made to the Adobe Analytics product suite, visit our release notes.
March 2025
Customer Journey Analytics (CJA) Enhancements
The Customer Journey Analytics Upgrade Guide enables you to generate a step-by-step guide for evolving from Adobe Analytics to Customer Journey Analytics. This guide is tailored for your organization and takes into consideration your current Adobe Analytics environment, your intended use cases for Customer Journey Analytics, and any time-saving tradeoffs your organization wants to make.
To start generating your custom guide, log into CJA and select "Upgrade to Customer Journey Analytics" on the left rail.
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Adobe Content Analytics (ACA) Release
Adobe Content Analytics, an add-on to Customer Journey Analytics, enables brands to measure the ROI of their content within the customer journey to see how it resonates with users and leads to desired actions.
- Leverage GenAI derived attributes of images to see new aspects of an image that lead to impact for optimization and improving content delivery.
- Measure performance of assets and attributes pertaining to web images and tied to the user journey to derive more granular insights and validate content ROI
- Identify patterns of audience engagement and response to content, pinpointing what drives impact at the segment, experience and page level to optimize delivery
- Evolve content strategy and personalize content to create target audiences with specific images or attributes
February 2025
In the Q1 2025 Innovations webinar, our product experts share exciting updates to help you understand what’s new and get the most value from your Adobe investment.
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Customer Journey Analytics (CJA) Enhancements
The Customer Journey Analytics BI extension now supports Looker, Jupyter Notebook and R Studio. Learn more
January 2025
Customer Journey Analytics (CJA) Enhancements
Product usage provides your organization with the ability to view analytics data on how your organization uses Customer Journey Analytics. Usage reporting is available directly in Analysis Workspace and provides insights into top projects, most active users, most popular components used, and more.
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Templates enable you to gain quick insights into the most common questions about your customer experiences. Use them as-is, or as a starting point for deeper analysis. Admins can also save projects as company templates to better meet the needs of specific organization use cases.
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Intelligent captions uses advanced Generative AI to provide key insights for the most frequently used Workspace visualizations in natural language. Captions have been available for Line charts for sometime, and now support has been added for Multi-line, Bar, Horizontal bar, Donut, Area, Flow and Fallout.
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The Component Migration API enables you to migrate your Adobe Analytics projects and its components to Customer Journey Analytics programatically.
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The Connections Usage tab now provides enhanced visualizations for core, ingested and historical reportable rows. You can also view and breakdown the usage data by connection, dataset, sandbox, or tag.
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Streaming media collection has been improved. The Analytics Source Connector will now automatically map streaming media data in Adobe Analytics to the same fields used by the Web SDK. Learn more
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Adobe Analytics (AA) Enhancements
Several improvements have been made to templates:
- "Reports" has been renamed to "Templates"
- The user experience has been improved to help you find templates for your most pressing questions so you can get started quickly.
- Company templates are now available under Workspace > Templates, rather than the Create Project dialog.
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Scheduling for the new Report Builder is now available. Also, you can retrieve the metadata of your legacy workbook schedules (distribution list, frequency) so that your new workbooks can be scheduled with the same settings.
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The Transaction ID retention period of 90 days is now extended to 25 months. The transactionID variable uniquely identifies a transaction so the hit can tie to offline data uploaded through Data Sources.
October 2024
In the Q4 2024 Innovations webinar, our product experts share exciting updates to help you understand what’s new and get the most value from your Adobe investment.
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The new Report Builder application brings updated features to Adobe Analytics, such as improved performance, streamlined user interface, 2.0 API support and support for Microsoft Excel on Mac, Windows, and web browsers. This experience now mirrors what has been offered in CJA to date (watch the video). Note: Workbook scheduling will follow in early 2025.
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Activity Map v3 extension is now available under Tools > Activity Map. If you have the v2 extension installed, uninstall it before installing the v3 extension.
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Customer Journey Analytics (CJA) Enhancements
Journey canvas is a visualization in Analysis Workspace that allows you to analyze how people proceed through or fallout of a defined journey. The journey is represented as a flexible graph of nodes and arrows representing any combination of events, dimension items, and filters. If you leverage Adobe Journey Optimizer today, you can use this visualization to analyze existing journeys that you've defined.
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Guided analysis in Analysis Workspace enables users to create dashboards with comprehensive insights from panels, visualizations, and guided analyses. From a new left rail section, you can create new guided analyses to add to your projects. You can also access saved guided analyses that can be re-used as building blocks across many projects.
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Asset Transfer lets you transfer ownership of components such as projects, filters, and calculated metrics to other users to ensure continuity and appropriate access.
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New reporting interactivity features in Adobe Journey Optimizer have been added. Powered by CJA, these enhancements include creating a simple metric or publishing an audience directly from your report, performing basic ad-hoc analysis, and scheduling your report for delivery to your stakeholders.
September 2024
Customer Journey Analytics (CJA) Enhancements
Alerts are now available in CJA, allowing you to be notified immediately when abnormal events occur in your data. You can set alerts to be triggered based on anomaly thresholds, changed percentages, or specific data points. Alerts provide granular controls that integrate with Anomaly Detection, triggering when you need them most.
August 2024
In the Q3 2024 Innovations webinar, our product experts share exciting updates to help you understand what’s new and get the most value from your Adobe investment.
Customer Journey Analytics (CJA) Enhancements
Summary-level datasets allow you to bring in time-series data that does not have a person ID. This time-series data can be used to support various use cases, such as:
- Presenting high-level performance indicators as part of or next to event-level data. This can include something as simple as a date and a single metric value or include multiple dimensions and metrics, like advertising impressions, spend, email opens, cost of goods sold, and more.
- Uploading targets or goals at a daily, weekly, monthly or quarterly basis and positioning these targets or goals against event-level metrics to help visualize how metrics are pacing to plan.
July 2024
Customer Journey Analytics (CJA) Enhancements
Guided analysis is now available in all CJA packages. Guided analysis enables users to self-serve high quality data and insights about the customer journey through guided workflows, built on the cross-channel data leveraged in other CJA tools like Analysis Workspace and the mobile app. This enables cross-functional teams, from marketing to product, to collaborate together with data, no matter where users fall along the data maturity spectrum. Up to 11 views are available depending on your CJA package.
June 2024
You can now view a table of contents within your Workspace projects. The table of contents enables users to quickly jump to panels, visualizations, and new section headers within the project.
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Within drop-down filters in Analysis Workspace, users can now multi-select more than one value at a time. Selected values are treated as an OR filter applied to the data; for example, filter to Direct or Display in the example below.
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You can now create hyperlinks for dimension items in a freeform table which is helpful when you want to tie data to a visual that represents the data. For example, linking page URLs or product names to their live pages on a website. Hyperlinks can be dynamically created from the dimension item value or a custom definition.
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Customer Journey Analytics (CJA) Enhancements
AI Assistant is a conversational experience that allows practitioners to perform tasks at a fast pace – whether its understanding concepts, troubleshooting problems, or searching through information. It also allows non-experts to perform expert tasks and increases the overall quality of work. The AI Assistant in CJA is trained on its Adobe Experience League documentation. When asked a question, AI Assistant responds with a helpful answer that enables quick learning.
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Adobe Journey Optimizer reporting is now fully integrated with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions.
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Graph-based stitching enables you to use the Identity graph to get a better view of the customer journey by:
- Joining datasets with different identifiers without having to extract, transform and load additional data to reflect a single identifier.
- Improving coverage of preferred or golden identity for a single dataset by sharing identities across datasets.
- Aligning profiles created in Real-Time Customer Data Platform and Journey Optimizer with people in Customer Journey Analytics.
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To support person-based lookups on B2B data (including accounts, opportunities, marketing lists and campaigns), you can transform B2B lookup datasets. This transformation is available for datasets with the following classes:
- XDM Business Account Person Relation
- XDM Business Opportunity Person Relation
- XDM Business Marketing List Members
- XDM Business Campaign Members
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New derived field functions are available in Data views:
- Summary lets you apply aggregation-type functions to metrics or dimensions at event, session, and user levels.
- Deduplication helps prevent the repeated counting of a value, and can be applied at the User, Session, or custom dimension value level.
May 2024
The new Real-time Reporting API 2.0 allows you to access real-time data programmatically through Adobe Developer. The real-time data reported is less than two minutes latent and auto-updates on a minute-by-minute basis.
Customer Journey Analytics (CJA) Enhancements
The BI extension enables SQL access to CJA data views, enabling data engineers and analysts to democratize insights through tools like Power BI, Tableau, or other business intelligence and visualization tools.
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New derived field functions are available in Data views:
- Next or Previous lets you take a field as an input and then identify the n-previous or n-next value to get a better view into the user journey. This functionality could also be combined with other functions in Derived Fields, such as Concatenate, to create new dimensions.
- Math lets you use simple math operators to answer new questions about your users. For example, you can combine product, warranty and shipping revenue.
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You can now compare events within a single step in the Funnel analysis. The ability to create a "forked" journey is particularly useful when your journey has step options or an A/B experiment is being run, and you want to understand the conversion of those varied paths.
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New documentation is available for helping your organization understand the upgrade paths, decisions, and considerations for moving from Adobe Analytics to Customer Journey Analytics. Learn more
April 2024
The low traffic threshold has been increased from 500K unique values/month to 2-2.1M unique values/month. This change means more dimension values may be available for reporting, and segments, calculated metrics, and virtual report suites may include more data.
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The Projects landing page now shows a "Last used" column which can help you with project governance. If a project has not been opened in a long time, this may indicate that it is no longer valuable to the organization and can be discontinued.
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Customer Journey Analytics (CJA) Enhancements
The B2B Schema Transformation for person to account lets you transform datasets to better support person-based lookups in CJA B2B reporting scenarios.
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Intelligent Captions are now available in mobile scorecards and can help non-analysts make better make sense of their data without the help of analysts.
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Experience Edge bot detection allows you to identify events generated by Web SDK, Mobile SDK and Server API as being generated by known spiders and bots.
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Engagement analysis helps product teams fuel investment decisions by understanding what your core, power, one-time, and questionable features are. Feature matrix measures events by reach (% active users) and frequency of use, and you can compare current behavior across segments, past time periods, and "top events" for your organization.
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Additional capabilities have been added to the Retention analysis to drive deeper and more customizable user retention insights:
- Unlink start and return events
- Compare multiple return events in a single view
- Customize the retention model applied with on or after (unbounded), on each (bounded) and bracketed settings
- Show & hide individual cohort rows in the chart
Ready for more content?
Visit adobe.ly/aaresources for a full list of Adobe Analytics Express pages & other helpful resources.