Adobe Summit 2025, AEM Session/LAB | OS338 The Future of Digital Asset Management

[kautuk_sahni]

Session Details

Marketing leaders are recognizing the pivotal role of digital asset management (DAM) in driving growth, brand presentation, and effective campaign strategies across diverse channels. Explore how DAM transforms from an IT-led tool to a marketing-led priority, becoming the central hub in harmonizing the tech stack for personalized customer experiences. The future of DAM includes gen AI–driven content production and real-time insights, making it a marketer’s essential tool for daily needs.
Key takeaways: 1. Learn how Adobe Experience Manager Assets revolutionizes content creation, empowers everyone to transcreate, accelerates personalization, and enhances content delivery across channels 2. Gain insights into achieving alignment across key organizational functions 3. Explore the latest Adobe innovations in DAM, creative tools, and AI-powered automation

Session Schedule

18th March, 2025 | 3:30PM - 4:00PM

Speaker(s)

Ben Chan-Adobe

Solution(s)

Adobe Experience Manager Assets

Content Track

Content Management

Session Registration URL

Check Here

Complete AEM Sessions & LABs Roster

Check Here

Q&A

Please use this thread to ask the question related to this Session/Lab.

Don't forget to register yourself for this session using the registration link shared above.