Adobe Summit 2025, AEM Session/LAB | OS441 A Damn Good DAM: Intel’s Blueprint for Enterprise-Wide Asset Management

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Session Details

Today’s digital-first customers expect personalized, timely, and relevant content from the companies they engage with. Meeting these heightened expectations presents a complex challenge for organizations with vast amounts of marketing and sales assets. Intel is addressing this by using AEM Assets as a central content hub within the fortune 500 enterprise, providing a single source of truth for marketing and sales content used to engage customers and drive deals forward. Key takeaways: 1. How Intel made an enterprise-wide impact through its Intel Digital Library, which serves as the central repository and activation point for marketing and sales assets 2. Best practices for developing and implementing common taxonomy and metadata practices to drive an impact across platforms and departments 3. Strategies for integrating AEM with Adobe Workfront, Marketo Engage, and third-party solutions to maximize content use, ROI, and brand alignment

Session Schedule

19th March, 2025 | 12:30PM - 1:00PM

Speaker(s)

Geoff Ivey-Intel

Solution(s)

Adobe Experience Manager Assets

Content Track

Content Management

Session Registration URL

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Q&A

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