Getting Started
What is A Facebook Page?
A Facebook Page is a public Profile, specifically created for Business, Brands, Celebrities, causes or other organisations. On a Business Facebook Page, you can gain an unlimited number of fans and you can engage with them, updating things like statuses, links, events, photos, videos, story, etc...
The main goal for a business is to make its Facebook Page in front of the Target Audience, and the first thing to do, is to optimise the Page to appear in Search Research in both Facebook and Google (SEO).
LET'S OPTIMISE!
STEP 1
- FACEBOOK PAGE NAME: this is simple! Use your Business name and you are good to go:)
- VANITY URL: this is the ending portion that coming after www.facebook.com/vanityURL. To be consistent and avoid confusion, be sure to match the vanity URL with the Facebook Page Name:)
- PROFILE PHOTO: use an high-quality picture, such as head shot or Business Logo;
- COVER PHOTO: use an high-quality and on brand picture (add a call to action, if applicable);
- CATEGORY: try to find the most specific for your niche;
STEP 2
- ABOUT SECTION: add a short statement to explain who you are, what you do and who are the client that you serve. This section should contains keywords, to boost your SEO.
- POST: remember to write the most engaging sentences above the fold (the white space between the See more and the post picture). Capture the attention of your Target Audience and make them stop scrolling and open your full post;
- POST PICTURE: use an high-quality, catching picture, on brand and related to thepost.
STEP 3
- ADDITIONAL INFORMATION: use this section to write your Story, why and how your business started;
- CONTENTS: write about what your Target Audience is interested in, try to solve a pain point and be helpful and engaging. Try to start a conversation and ask them to do specific action, such share the post, making the content more engagement and reach more people.
WHY?
YOU SHOULD HAVE A FACEBOOK PAGE FOR YOUR BUSINESS, AS IT HELPS TO BUILD BRAND AWARENESS AND ESTABLISH YOUR BUSINESS AS AN AUTHORITY IN YOUR NICHE!
AS WELL IT GIVES YOU THE OPPORTUNITY TO ACCESS YOUR INSIGHTS AND YOUR PERFORMANCE METRICS, SO YOU CAN LEARN MORE WHAT YOUR TARGET AUDIENCE WANTS AND YOU CAN CREATE A SMART SOCIAL MEDIA MARKETING PLAN, USING WHAT'S WORKING AND WHAT'S NOT WORKING
Let's Chat!
Credits:
Created with an image by Firmbee - "facebook social media media"