What Is A Lead Magnet? Explained With 13 Best Lead Magnet Ideas SFWPExperts
What is a lead magnet?
A Lead Magnet is something informative that companies provide to their potential buyers in exchange for their details like name, number, email address, etc. You might have come across these incentives on different websites. It can be in the form of an ebook, a cheat sheet, free trials or samples, coupons, and many more.
In inbound marketing, lead magnet plays a vital role in generating new leads. A marketer uses various inbound channels like email marketing, content marketing, and PPC to advertise lead magnet and get lead details.
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