Closed captions in English can be accessed in the video player.
In-person on-demand session
Creating Organizational Readiness to Implement a Customer Data Platform - S508
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SPEAKERS
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Sr. Manager, Product Marketing, Real-Time CDP, Adobe
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Principal Experience Consultant, Adobe
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ABOUT THE SESSION
What does the future of customer experience management look like? Today’s customer experience leaders have a shared central vision – to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. These silos can make it challenging to execute holistic, audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization.
Key takeaways:
- Achieving buy-in across the organization
- How to envision and prepare the marketing organization of the future for your company
- Process models for driving organization effectiveness and COE operational structures that drive success
Track: Customer Data Management and Acquisition
Presentation Style: Thought leadership
Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Operations professional, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Data practitioner, IT professional, Legal/privacy officer, Marketing technologist, People manager
Technical Level: General audience
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