The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity. Join us to discuss ->The interwoven systems of content strategy – UX, architecture, marketing, and editorial practices – and how these areas align to Adobe products ->What the main elements of content architecture consist of within your digital ecosystem ->Why content architecture and a holistic view of strategy are critical to content velocity
Date:2023-03-23, Time:09:30:00 PST & Session Length:60
Elise Hahn (Adobe) & Clint Goudie-Nice (Adobe)
Palazzo B
Adobe Experience Manager Assets
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