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Out with the Old in with the New-ish SustainabiliTEAM

Abstract

This semester, the SustainibiliTEAM has worked to contribute to reducing textile waste here at UVA. Our project was focused on serving UVA students who live on on-grounds housing. We recognized that it is difficult to change the clothing waste that is occurring at statewide and nationwide levels; however, we can still make an impact in our immediate community. We did research on clothing waste by interviewing specialists in sustainability here at UVA and speaking to greater Charlottesville community members, specifically owners of thrift stores. We looked into possible prototype ideas, and we completed our first prototype. Soon after, we collected clothing donations from UVA students and held a clothing swap at the O-hill picnic benches.

Empathize

To get a better understanding of the issue of fashion waste on Grounds, we conducted various forms of research such as desk research, expert interviews, and observational research. We spoke to Lela Garner in the Office of Sustainability here at the University of Virginia to understand the problem from a professional perspective as well as the best ways to derive a solution using makerspace technology.

Through our desk research, our team was able to get a more comprehensive understanding of the life cycle of clothing and how clothing waste occurs. Nearly 85% of clothing or textile materials in the US are burned or end up in landfills when they are thrown away (“What Really Happens to Unwanted Clothes?”). This percentage includes both unused clothing and clothing that isn’t purchased in stores. At a national level, the average American throws away nearly 81 lbs of clothing per year. The reason this is such a big issue is because most fabrics aren’t recyclable. A large portion of the clothing we’re familiar with is made up of plastic synthetic fibers and materials such as polyester, acrylic, nylon, and rayon (“What Our Clothes Are Made From”). These materials ending up in landfills leads to microplastics ending up in oceans to harm marine life or other ecosystems to negatively impact the existing habitat (“The Fashion Industry Waste Is Drastically Contributing to Climate Change.”). This research brought more awareness to the scale of the impact of fashion waste and why it’s important to resolve it. This led us to the idea of having an on-Grounds thrift store for students to dispose of their clothes in a more sustainable manner so as to not further contribute to fashion waste. This solution would also give students a way to obtain clothes without having to purchase brand-new clothes, further extending the life cycle of clothing and preventing them from ending up in landfills.

In our interview with Lela Garner, we learned that while there were no existing metrics or statistics on clothing and textile waste on Grounds, members of the Office of Sustainability observed that fashion waste in fact a problem as there were often many pieces of clothing and textiles that end up in landfills form the University of Virginia. Some methods that have been used to tackle this issue in the past were donation drives or clothing swaps, though they were often done by various groups and were never a consistent event on Grounds. Garner also told us about many sustainability issues prevalent in the Charlottesville community in addition to fashion waste like general waste, food equity, affordable housing, carbon neutrality, sustainability education, and many more. Through this interview, we learned that while fashion waste wasn’t the largest problem to the University of Virginia, it was still a problem that could use a solution. Ms. Garner also stressed that a large contributor to fashion waste was the lack of understanding around the issue. While there are many ways to advocate against and resolve fashion waste, the most effective solution would be educating students on it. Through this interview, our solution direction became more defined. Rather than having a pop-up thrift store as we originally planned, we hoped to host a clothing swap where we could use the event to encourage students to sustainability dispose of their clothes and get new ones as well as educate them on the fashion waste.

Our final form of research involved observational research wherein we visited local thrift stores in Charlottesville to get a better understanding of the clothing donation process for our own clothing swap as well as to gauge the accessibility of the stores to UVA students. We visited three thrift stores: Twice is Nice, Plato’s Closet, and Uplift Thrift. At Twice is Nice, we spoke with a worker on their clothing collection process. We learned that donors drop off their donations directly at the store which saved them the issue of dealing with a middle man. They also had criteria on what kinds of clothes could be collected which facilitated the process and allowed the owners to not have to throw away any donations. The store sold their wares at a low and fair price and had a compassionate mission of supporting the elderly community of Charlottesville. While the store had a friendly atmosphere, in our time there, we didn’t see many young people or students from UVA frequenting the store. At Plato’s Closet, we learned that while they do accept predominantly youth clothing, they had a strict criteria on what clothes they accepted and would return items they rejected back to the donor. The store’ location was also 7.2 mi from Grounds, making it a difficult trip for UVA students who don’t have access to a car or a reliable source of transportation. The final store we visited was Uplift Thrift where the worker there described the process they went through when sorting the donations they received. They typically check the clothes for stains, tears, and any other features that would render the clothes unfit to be sold. We also learned about their mission of working with the non-profit organization On Our Own which helps individuals struggling with trauma, mental illness, substance use, and more.

From our research, we were able to come up with a more definitive plan to resolve clothing waste on Grounds. Our goal was to have a method for students to dispose of their clothes in an accessible manner while also informing them about clothing waste. We intended to host a clothing swap where students could drop off their unused or unwanted items of clothing and pick up clothes instead of buying new ones. We would donate all remaining clothes from the clothing swap to Uplift Thrift or the Lokal Lab Siargao, an organization that collects gently used clothing to support families affected by Typhoon Odette. We were hoping to increase the longevity of the project by making an annual or semesterly event that students could attend when they’re getting ready to move out.

Define

The problem we looked at was clothing waste on Grounds. We defined clothing as the disposal of clothing or textile materials in an unsustainable fashion. Another large aspect of this problem was that students didn’t have an accessible way to get rid of their clothing on Grounds. We assumed that to get rid of clothing, they would either give it to friends or family, donate it at thrift stores back home, or simply throw away their clothes. Another important aspect of the problem is the lack of understanding of fashion waste. When we asked students how they would define fashion waste, many of them stated that they didn’t know, which further contributes to the problem.

Ideate

To promote a sustainable culture at the University of Virginia, we explored a variety of possible solutions. Our ideas were not originally centered around the students at UVA. We found, as we narrowed down our possible solutions, that having a primary focus on UVA was going to be the most efficient and practical for our limited time and resources. Our ideas were composting, upcycling plastic, water filters that fit into water bottles, and a clothing drive on grounds. For composting, we wanted to reduce food waste. For recycling plastic, we wanted to reuse the plastic for 3D printing. For water filters that fit into water bottles, we wanted to reduce plastic, use-and-throw water bottles. Lastly, the clothing drive that later turned into a swap was intended to promote a healthy circulation of clothes to new owners who would appreciate the article of clothing.

TESTING AND ITERATION

We aimed to create an annual clothing swap event in which people can donate clothes they no longer need or pick up second-hand clothing items. This would allow people to get rid of clothes that no longer serve them and obtain new clothing items in a sustainable and convenient way. We also wished to create a video explaining what clothing waste is, why it occurs, and how people can help improve it. The video would consist of animations and a voiceover. To allow for the longevity of the project, we hoped to incorporate the video into a mandatory module students participate in as they enroll and before they come on Grounds.

Prototyping with a Clothing Drive

We began testing our idea of a clothing swap with a similar event: a clothing drive. The mini clothing drive served as a prototype to test to see if students were more likely to donate if the drop-off sites were close to their dorms. Flier prototypes were also created during this process to test for the effectiveness of this form of visual advertising.

Feedback from Clothing Drive Prototype and Improvements To Be Made

From the clothing collection prototype done, the most common feedback given by students living in the Gooch-Dillard Suites was that nobody knew about the drive going on. The flier marketing strategy did not capture many students’ attention (we didn't do much social media advertisement) which led to few people knowing about the clothing collection. In addition to this, students commented on the dates of the drive, suggesting that we move it closer to the end of the year as more students would be willing to donate off-season or unused clothing items. Although this made sense for a clothing drive for college students, unfortunately this was just a prototype and thus, we had to run it earlier in the year in order to collect feedback and see if the drive was even feasible. One positive feedback was that students enjoyed having the convenience of the donation boxes being in more commonly visited areas (such as the laundry rooms and lounges), which we continued to do in the mini-pilot stage. In total, we got about 4 bags of clothing, which is more than expected considering the number of students who didn’t know about the drive.

If we were to run the clothing collection again, we would definitely advertise it more on social media. In addition to social media, we would also contact RAs in the two suite-dorms, asking them to help message their group of students about the clothing collection. Moving the dates forward closer to the end of the year would be another move we would've made, providing more convenience to students who would like to drop off their old clothes at the end of the semester.

Mini-Pilot

The mini-pilot clothing swap was advertised more. We not only taped fliers around grounds, but we also reached out to multiple UVA-affiliated social media accounts, such as the official class accounts, to promote the event.

Donation boxes were placed in multiple dorm buildings to increase student accessibility to donation sites.
Visuals about what items we accepted during the clothing swap to give users an easy way to understand what could and could not be donated.
The swap was held at the O-hill picnic benches on April 15th from 12-3 pm.
The swap was held at the O-hill picnic benches on April 15th from 12-3 pm.

Feedback from Clothing Swap Mini-Pilot and Improvements to be Made

In our mini-pilot clothing swap, we still received similar feedback to the clothing collection, especially with the marketing aspect. Even though we reached out to social media pages, there wasn’t much draw to our swap, with the majority of UVA students not knowing about the swap at all. Another piece of feedback we received was the time and date of our swap. Some students liked that we were there on a Friday but wished it went longer (our swap was from 12 to 3pm) or was at a time where they weren’t in class. Others would’ve liked for the swap to be a multi-day event, or at least, on the weekend as it was more convenient for them. However, most students liked the location of the swap (O-hill Lawn), as they were able to swap before heading back to their rooms or drop off old clothing more efficiently as their rooms were nearby. They also liked the video qr-code, which was a cute way for them to be educated about clothing waste and be motivated to donate or swap their clothes.

For the clothing swap in the future, we could improve the marketing by not only connecting with other social media pages but also creating our own. This method has been shown to be successful in creating a substantial amount of interest and a base following, which would’ve increased the amount of donations we could’ve received in the collections process (not the prototype one) and increased the amount of people who attended the swap. Plus, we could’ve added more interest to the event by having some sort of incentive, such as free food or stickers. Some people can be persuaded through these incentives, which would have boosted the amount of people attending the event as well. As for the dates and time, we could allot more time to the event in order to allow more students to get the opportunity to swap/donate clothing.

Prototyping a Video

Low-Fidelity Prototype

We created a low fidelity prototype for the video through a drawing, outlining the scenes we wanted to include. The prototype listed the ideas we wished to cover, the order of the scenes, and an idea for a script for the voice over. The video would open with a scenario UVA students may run into: finding someone else's socks left in the laundry room and consequently throwing those clothes away. Then, the video would explain what clothing waste is and why it occurs. The video would close with how students can prevent clothing waste.

Feedback from Low-Fidelity Video Prototype and Improvements Made

After guiding users through our vision for the video through the outline, we received feedback that told us the opening scenario was not common enough. Also, the example put some of the blame of clothing waste on another person. To create a more striking video, the example of should display how people, themselves, can contribute to clothing waste. Our next prototype would include a more common opening scenario: having an excess of unused clothes remaining in one's closet.

High-Fidelity Prototype

A video editing software was chosen. We considered using Either CreateStudio, Biteable, or Canva.

CreateStudio had the animation styles we wished to include in the video and the animation methods required to create our desired scenes. However, the cost of the software and the intermediate skill set required to use it turned us away from CreateStudio.

Biteable did have a free version and seemingly included easy methods to obtain the animation styles we hoped for. However, as the software was explored, we quickly found that the free version did not satisfy our needs with the lack of variety of animations.

Canva had the perfect balance of animation variety and low/no cost. The software had a wide variety of static and animated graphics to choose from and the ability to import music and custom audio files. Since the Women's Maker Program cohort already used the paid version of the software, using Canva did not present any additional costs.

The high-fidelity prototype consisted of graphics that corresponded to the video outline from the low-fidelity prototype.

Feedback from High-Fidelity Video Prototype and Improvements Made

When creating the high-fidelity prototype, we tried to feature one character. However, by showing a person of a single characteristic (i.e. race and gender), we were inadvertently pushing a bias. To improve, the graphics in the mini-pilot would include people of a variety of skin tones and genders.

A user also asked us about if the video would include subtitles or captions to make it more accessible. We had not originally considered adding captions, but in our goal to make information about textile waste accesible to everyone, our mini-pilot video would include subtitles.

Mini-Pilot Version 1

The mini-pilot video presented all the elements we aimed to include: a voiceover, animations, and the corresponding information.

Feedback from Mini-Pilot Video - Version 1 and Improvements Made

The first mini-pilot was well received, but users gave a few suggestions. The video began and ended abruptly, so in the next version, it would have the music fade in and out. The second version would also start with "Let's imagine a scenario" to prevent the opening from coming off as jarring and would end with a "presented by" scene to conclude the video with more ease. Users also advised us to really emphasize the "you've just contributed to clothing waste" line. The background music also overpowered the voiceover at some points. To improve, the volume of the music was lowered and that of the voiceover was increased. Some of the animations also seemed strange. The animation of a person throwing away their clothes also seemed odd due to the fact that he took the trash out of the trash again once dropping the bag. We allowed the gif to run for one cycle and then replaced the gif with a picture to attempt to correct this problem. Also, one of the dresses in the scene with the moving clothes barely moved.

Mini-Pilot Version 2

The second mini-pilot included some alterations according to the suggestions received; however, we did not have time to implement all of the recommendations.

Feedback from Mini-Pilot Video - Version 2 and Improvements to be Made

We received feedback similar to that of the first mini-pilot due to the inability to implement all the changes. The video lacked emphasis during the "you've just contributed to clothing waste" line and the dress animation seemed off. If we were to create another version of this video, we would re-record the mentioned line, speaking with more emphasis to draw more attention to it. We would also try to tweak the animations to allow the dress to move at a similar rate to the other clothes. The new animation did eliminate the repetition of the gif of someone throwing their clothes away, but it still showed the person partially taking the trash bag out of the trash can. We would cut the animation some more in the future.

We also were given new suggestions after this mini-pilot. The transition between the opening line and the opening scenario was abrupt. In the future, we would space out the lines and graphics. The factory scene (the one with the dress) also did not look like a factory, so more factory elements would be added to the scene in future versions.

Lessons Learned

Dedra Dadzie

One important lesson I learned was to think outside the box. Usually when I see a problem , I immediately think of a way to resolve it and put most of my time and energy into that solution. Through this project, I learned that there are usually multiple facets to a problem and its solution, so usually the first idea isn’t necessarily the best one. I learned how to integrate other perspectives into my own and gained insight on new easy to solve problems.

Alessandra Paras

I have always had a creative side, but the traditional outlets of creativity usually do not suit my interests. Drawing and painting frustrate me, and I would rather be a consumer of performing arts than a performer. The Women's Maker Program, especially the community project, has taught me that STEM and art are not separate entities; they can exist simultaneously. Video editing is one of the more obvious methods for this blend. Videos tell a story, a form of art, while the editing involved requires software, a form of technology. Clothing swaps have occurred before, so adding a new aspect required innovation. The whole design process, itself, also involves creativity. All solutions stem from cleverness and often require knowledge of STEM.

Kha Truong

In the past, I wouldn’t have taken into account the importance of prototypes and gathering feedback, and instead, run straight to implementing a project. This was fine until unexpected errors would occur and interest in the idea would not be as high as intended, disappointing everyone who were involved. Through the community project and the stages we as a team went through to gather feedback and implement our plan, we were able to evaluate our ideas in a more objective manner, pushing to improve in order to succeed in the future. Without the prototype, we would’ve not known that flier advertisement should not be the only way we advertise, as gathered from our feedback which showed many students not knowing about the collection. It was through the given feedback that we improved our mini-pilot, pushing for more marketing and increasing the number of people who were interested in the clothing swap. By not cutting corners and seeing the reality of hosting the event on smaller scales (prototype and mini-pilot), we now know what to do in the future, growing and succeeding more with our new knowledge.

Elyana Zewdie

I learned to never assume what the issue is without speaking to those impacted by the issue . Then it becomes clear why research is so important. To pinpoint the exact problem we wanted to tackle, we needed to hear from local community members and experts in the field. Although intuition is helpful, if we had gone with our intuition with the issue surrounding sustainability at UVA, we would have wasted time and energy without contributing to solve the real problem.

References

Common Objective. “What Are Our Clothes Made from?” Common Objective, Common Objective, 10 Dec. 2021, https://www.commonobjective.co/article/what-are-our-clothes-made-from.

“The Fashion Industry Waste Is Drastically Contributing to Climate Change.” CALPIRG, 9 Mar. 2021, https://calpirg.org/blogs/blog/cap/fashion-industry-waste-drastically-contributing-climate-change.

“What Really Happens to Unwanted Clothes?” Green America, https://www.greenamerica.org/unraveling-fashion-industry/what-really-happens-unwanted-clothes.