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World TB Day 2022 Social Media Toolkit | #WorldTBDay

On March 24, 2021 we are joining our global partners to recognize and raise awareness for World TB Day. Respiratory diseases, including tuberculosis (TB), are a major cause of human suffering and death. As the world continues to grapple with COVID-19, we are all recognizing the importance of global and public health management, funding, and policy.

#InvestToEndTB

Global investments in TB research and development totaled $684 million in 2020, far shy of the $2.16 billion that the Stop TB Partnership estimates is needed annually to develop and deliver new tools, such as more effective drug regimens, vaccines, and diagnostics, that are necessary to end the TB pandemic.

TB afflicts more than 10 million each year and—until eclipsed by COVID-19—was the world’s deadliest infectious disease.

By comparison, within two short years, more than $100 billion has been invested in the development of COVID-19 vaccines alone, with diagnostics and therapeutics also being funded at unprecedented levels. However, while the technological progress in combating the COVID-19 pandemic has been truly remarkable:

We have learned from COVID-19 that even this degree of investment does not guarantee the development and equitable distribution of the necessary tools to end a pandemic.

What Can You Do?

Significantly more remains to be done if we are going to end TB and fight global health threats.

Today's treatments cannot most effectively combat the pandemic because they are too long, complex, and unable to sufficiently address the full spectrum of drug-resistance. Overcoming the TB pandemic requires new and dramatically improved therapy that will be effective against all forms of TB and can be given to all TB patients.

We cannot end the TB pandemic without a revolution in science.

The COVID-19 pandemic has shown us that new tools, diagnostics, drugs, and vaccines can be brought to bear with the right amount of funding and political will.

Below, please find resources and drafted posts for your use on social media platforms to help spread awareness and #endTB. Don't forget to use #WorldTBDay, #InvestToEndTB, and tag @TBAlliance in your posts.

Social Media Assets

World TB Day

Proposed Posts for World TB Day

  • On March 24, we are recognizing and raising awareness for #WorldTBDay. To help #endTB the world needs US$15 billion, and less than half is available. The world 🌏 must #InvestToEndTB. Join the campaign 👉 https://adobe.ly/3KTOhxX
  • We have learned from #COVID19 that even profound investment does not guarantee the development & equitable distribution of necessary tools to end a pandemic. This #WorldTBDay, we call on leaders to fulfill their promises & invest to fight #globalhealth threats. #InvestToEndTB
  • We cannot end the #TB pandemic without a revolution in science. The #COVID19 pandemic has shown us that new tools, diagnostics, drugs, and vaccines can be brought to bear with the right amount of funding and political will. #WorldTBDay #InvestToEndTB
  • On March 24th, we are joining @TBAlliance to recognize and raise awareness for #WorldTBDay. We cannot end the #tuberculosis pandemic without a revolution in science. #InvestToEndTB. https://adobe.ly/3KTOhxX
  • We’re falling short of global goals—#COVID19 has made that worse. We work with many partners like @TBAlliance to one day live in a world where no one dies of #tuberculosis. Join the fight. https://adobe.ly/3KTOhxX #WorldTBDay #InvestToEndTB
  • For the first time in a decade, the #TB situation is getting worse, not better. More people are dying despite recent breakthroughs. Today is #WorldTBDay and now is the time to recommit. #InvestToEndTB https://adobe.ly/3KTOhxX
  • This #WorldTBDay, we recognize that to help #endTB we must develop a completely novel drug combination that can treat all forms of TB. Find out more about what @TBAlliance is doing to accomplish this goal: http://bit.ly/new-regimens
  • There are 10 million new cases of TB and 1.5 million deaths each year—and this is only getting worse due to #COVID19. This #WorldTBDay, we recognize the need for more research and improved options for the prevention, detection and treatment of #globalhealth threats like #tuberculosis. #EndTB #InvestToEndTB
  • As #COVID19 continues as a #globalhealth threat, we are all recognizing the importance of global and public health management, funding, and policy. We must work together to #fightCOVID & #endTB 🤝 #WorldTBDay #InvestToEndTB https://adobe.ly/3KTOhxX
  • #Tuberculosis infection typically develops over a long time period and often over long exposure. 😷 #COVID19 can transmit after a short period of exposure & symptoms usually develop in about five days. 🤧 We must work together to #fightCOVID & #endTB 🤝 #WorldTBDay #InvestToEndTB