Getting Started

Why you should have a IG Business Account

You should create your Business Account, instead of using your personal one for a few reason:

• you will still have the ability to post, pictures, videos and stories for your audience;
• you will have access to analytics and other features that will help you market your products and services as a business (Brand Awareness);
• When you will reach your 10k followers, you will unlock the "swipe up" feature, to add to your story;
• You will be able to add action button (such email/phone number/direct message);

The main goal for your Instagram Business Account is to convert your visitors into followers and leads.

LET'S OPTIMISE!

• Optimise the username and business name using your actual business name, make it as easy as possible for your audience to find you;
• High-quality engaging profile picture, such as headshot or logo;
• Optimise your BIO summarising in the 150 words available what you do and who you do it for;
• Create a trackable link and add a call to action to your Bio, to drive your Audience to your website, shop, freebies, etc...
• Create Instagram Story Highlights. Those are located underneath the Action Buttons and you can use them to promote, educate and engage your Audience;
• Add Action Buttons (email, messages, book, etc...)

Connect with Your Audience more Intimately and Personally

INSTAGRAM ALLOW YOU TO CONNECT WITH YOUR AUDIENCE IN THE MOST TRANSPARENT AND AUTHENTIC WAY, SHOWING BEHIND THE SCENE OF YOUR BUSINESS OR A DAILY MOMENT OF YOUR PERSONAL LIFE.

Instagram will allow you to create an active and engaged community. Jump in and start conversations, share tips, show your office or your pet and deliver value and engagement (Always keep in mind your Target Audience and what they are interested in)!

This platform can give you amazing result, but it is really time consuming to getting started. Remember have in place a Social Media Marketing Plan is essential to act strategically and grow your account organically.

Let's Chat!