The Capital Athletic Conference now has a new name: The Coast-To-Coast Athletic Conference (C2C).
The C2C is thrilled to reveal its new name, visual identity and brand, concluding a collaboration between the conference office and the team at Skye Design Studios (SDS).
"I am excited with the new C2C identity and offer a sincere thank you to Skye Dillon for his leadership, creativity and professionalism throughout the process. I would also like to thank the rebranding committee, whose insight helped us in reaching our modern design which will serve our nationwide membership well for years to come."
- Chris Roekle, C2C Commissioner
The identity is built upon three key brand positioning strategies:
Coast-To-Coast - The C2C is the only collegiate conference to feature a 'sea-to-sea' geographic footprint, with membership spanning from the Atlantic to Pacific coasts. This distinguishing trait is clearly communicated through the league name, with the moniker 'C2C' providing an abbreviated expression of this same concept. The logos themselves further leverage this trait by framing each title within a stylized depiction of the continental United States.
Daring - With aspirations to redefine the traditional collegiate conference construct, this descriptor sets the tone of the entire identity, expressing the ethos of the league and inspiring the futuristic look and feel of the logos themselves. The slogan 'Dare To Prepare' was created to function as a call to action for those within the league as well as an invitation to prospective members.
Championship Experience - Nationwide membership provides the opportunity for destination-based championships each season, following the same model as that of the NCAA. Likewise, the C2C championship logos and support graphics highlight the host sites for each event and celebrate the chance for student-athletes to travel abroad.
"What Chris and his colleagues are embarking on with this conference is unprecedented. The C2C story is all about fearlessly looking toward the future and doing so with a national perspective. The imagination, excitement, and sheer boldness of this vision served as our benchmark when creating the identity."
- Skye Dillon, SDS Founder
In addition to its primary and secondary marks, the updated visual identity also includes a suite of sport-specific marks, complete with corresponding championship marks for each sport.
The conference rebrand was developed by Skye Design Studios (sdsbranding.com), a national leader in sport branding and identity design.