Adobe Analytics Community Meetup

Experience League Presents

Adobe Advertising Cloud Community Meetup

The First Advertising Cloud Community Meetup is here.

Join us for a day to Learn, Share and Connect with Product Experts.

Join Adobe Experts for a day long In-person interaction! We will share with you the latest and greatest in Adobe Advertising Cloud, some cool tips and tricks and also address the challenges you face with leveraging the solution's full potential.

Not to mention the opportunity to connect with the folks behind Adobe Advertising Cloud and also your fellow colleagues in the industry.

The event has ended. Thank you

Community Meetup Details

Date: Friday, 26th October 2018

Duration: 10:00 AM - 2:00 PM

Location: Cyberhub Social, Cyberhub, Gurugram, India

Speakers

Tanmay Mathur - Community Manager

Sonal Sharma - Manager, Advertising Cloud Services

Mukul Arora - Marketing Specialist

Shivam Chaitanya - Campaign Manager

Prince N Jain - Associate Account Manager

Shreya Muralidhar - Associate Account Manager

COMMUNITY MEETUP AGENDA

*Agenda may be subject to change without prior notice

Time	Session	Details
10:00 - 10:15	Experience League & Community	Get to know about Experience League, a whole new enablement program with intelligent prediction and guided learning to help you get most out of Adobe Experience Cloud.
10:20 - 10:50	Industry Insights	Latest Digital Advertising industry trends across various channels and how advertisers can leverage those in their Paid Advertising.
11:00 - 11:20	Importance of Data in Programmatic	What comes across as digital experience isn't more than just seamless Data flow and precise Ad activations across 3 key Tech infrastructures.
11:30 - 12:00	Portfolio Simulations (Use Cases)	Simulations show the estimated marginal cost to revenue, cost and number of clicks that you can expect for a portfolio at various levels of spending and the corresponding daily budgets or other targets. Learn how to leverage this feature to go ahead with Different KPI's
12:10 - 12:40	Advertising Cloud & Adobe Analytics Integration	Learn how Advertising Cloud and Analytics seamlessly share data and how site engagement and conversion data passes to Advertising Cloud, where the data is available for ad optimization and reporting
12:50 - 1:20	Advertising Insights & Account Dashboard	Advertising Insights present visual, actionable data about your optimized and active portfolios that contain actie search campaigns. Learn about how you can leverage this feature to get a consolidated view of how your search metrics are performing with Use Cases.

For any Queries about the meetup, please drop a note on the Community Meetup Thread