The trends impacting finance functions and PAIBs, and implications for the profession Exploring the PossibilIties with the PAIB Committee

Much has been written and said about the changing role of finance and accounting functions and the skills and competence needed by finance professionals to remain relevant now and in the future. The focus over the last 20-30 years has been on making the accounting and finance function and processes more efficient. Globalization, technology and pressure to reduce cost have given rise to outsourcing and offshoring.

Offshoring is itself going through significant transformation with organizations seeking additional benefits from the potential to increase effectiveness and flexibility. In the context of Australia and New Zealand, What is the Future for Offshoring, investigates the impact of offshoring on services organizations as well as the economic future of Australia and New Zealand. With new talent in other regions, and the opportunity of new technologies such as cloud computing and mobile technologies, back office activities will be more than about driving efficiencies by automation.

Key themes in digital technology include mobility (digital content consumed through smartphones), cloud-based computing (allowing central storage and sharing capabilities), technologies that allow real time data analytics, and automation, robotics and artificial intelligence that allow the replacement of humans, and therefore, the displacement of all kinds of workers. These themes affect organizations in terms of how they digitalize their business models, as well as how finance functions support them.

The ACCA and IMA report, SoMoClo Technologies, Transforming How and Where Business Takes Place, considers how social, mobile and cloud technologies acting together can enable greater efficiency as well as a more flexible and agile finance function.

According to Accenture research, 85% of CFOs plan to increase their investment in cloud-based technologies. Next generation digital capabilities and a cloud-based layer cut through complexity, augmenting the ERP to free finance from inefficiency. With rich, multidimensional data in one place, teams apply advanced analytical toolsets to deliver sophisticated management reporting and business insights (Death by Digital, Good-Bye to Finance as You Know It).

ISACA and Protiviti's fifth annual global IT Audit Benchmarking Survey investigated today's top technology challenges, with the main challenges being keeping pace with emerging technology and infrastructure changes, IT security and staff skills challenges. According to the survey results, 60% of large public companies have an IT Audit Director, yet in half of these companies they do not participate in the audit committee. A key challenge for companies is facilitating transformation using new technologies while managing critical IT risks that could cripple the company.

IMA's 2015 Survey found that adoption of new technologies is picking up pace. A 2013 study found that 68% of companies used spreadsheets to achieve integration among their various information systems. In this year’s study, that number is down to 32%. Almost 40% of the CFOs said they were implementing, planning to implement, or considering moving their current financial systems to the cloud. CFOs with cloud-based ERP systems consistently indicated greater benefits than those with other ERP systems.

The Hackett Group's 2014 benchmarking research established that while 32% of finance leaders felt that cost structure was their most important challenge, executive management is pressuring to increase the effectiveness of decision-making processes and top-line growth. World-class organizations deliver services at 46% lower cost and with greater effectiveness. American Productivity and Quality Center's (APQC's) 2012 Financial Management Best Practices Report highlights that the median company is spending almost 50% more on its finance function than top performers.

Source: APQC's 2012 Financial Management Best Practices Report

The Hackett Group research shows that although the rate of cost reductions has slowed, the trend of reducing costs by moving resources away from transactional work to higher-value activities continues. Since 2004, the median number of full-time employees in finance departments in larger companies has declined about 40%.

Source: The Hackett Group. Average company size $20b annual revenue

Automation is impacting routine transactional accounting tasks including accounts payable and receivable as well as processes involving inventory management enabling greater efficiency. Technology and automation are also impacting higher up the information value chain by enabling the analysis and presentation of information to internal and external stakeholders. For example, world-class companies typically provide self-service accessibility to reports. The top 10 technology trends with the potential to reshape the profession are explored in the ACCA publication, Digital Darwinism: Thriving in the Face of Technology Change.

Source: Digital Darwinism: Thriving in the Face of Technology Change

As was evident at the 2015 CPA Digital Conference, new software helps improves effectiveness and efficiency through being cloud-based and improving workflow and processes, as well as providing user friendly graphics that can be accessed on mobile devices (see Technologies and Trends at Digital CPA 2015 on www.ifac.org/global-knowledge-gateway). While specialized software automates many accounting and audit processes, artificial intelligence has the potential to transform accounting to a next level. Artificial intelligence includes technology and software that has built-in expert knowledge and the ability to learn. It is being applied increasingly in compliance areas, such as ensuring consistency of audit-related processes and their compliance with International Auditing Standards. Technology is helping auditors to automate manual tasks such as counting inventory and processing confirmation responses. Artificial intelligence expert systems and robots have the potential to replace accountants in a number of areas.

Finance Business Partnering

Outsourcing and offshoring supported by technology have provided the opportunity for retained finance or onshore employees to refocus on higher value-add tasks and enhance finance business partnering. Finance business partnering involves finance professionals and PAIBs working closely with managers and operations to help improve decision making and performance. Business partnering widens the career opportunities for finance professionals providing a path to senior management.

Finance business partnering can take various forms, including advising on how to make operations more efficient as well as helping enhance the effectiveness of investments in marketing, research and development, and innovation. The CGMA report, Finance Business Partnering, The Conversations that Count, explores how business partnering improves decision making as well as the skills and traits needed. The CGMA's The Digital Finance Imperative highlights the critical responsibilities at C-Suite level. Although the research shows CFOs have a wider information remit than their colleagues, CFOs continue to be primarily responsible for financial planning and analysis, risk management and shared service centers. In CGMA and Oracle's research they were ranked second in strategy, supply chain, information technology and digital transformation. Given that many CFOs are not at the forefront of measuring non-financial information that reflects the main value drivers in businesses, the report brings into question whether many CFOs and their finance functions are providing the information and analysis the business needs.

The latest IBM CFO survey (2010), Pushing the Frontiers, CFO insights from the Global C-suite Study, continues to remain relevant in terms of the main pressing concerns and tasks for CFOs and their finance functions including:

  • Measuring/monitoring business performance
  • Providing inputs into strategy
  • Developing talent in the finance organization
  • Optimizing planning, budgeting and forecasting
  • Driving enterprise cost reduction.

ACCA's Future Pathways to Finance Leadership highlights that those seeking a career path to finance leadership will require a broad range of skills and capabilities acquired through their professional training and career experiences. Top of the list is experience in the core finance areas of financial and management accounting across the finance value chain.

According to the ACCA survey, around half of today's CFOs have had six or more finance roles during their career.
IMA ACCA Future Pathways to Finance Leadership

Finance leadership, and working as an effective business partner, also requires much broader leadership capabilities as well as deep business and sector specific experience and knowledge. Leadership and interpersonal capabilities are required to lead transformation and change projects, and to work effectively in different cultures and international environments. Finely honed communication and influencing capabilities are required to put across the right messages to different internal and external groups.

Strategies for finance function development and transformation vary depending on the nature of demand for business partnering within an organization, as well as the current skills and capabilities in finance. The challenge for organizations is to set out an appropriate vision for finance and how it supports the business, and subsequently creating the right behaviors and supporting the acquisition of necessary skills and capability among staff through qualifications and training, and on-the-job experiences. For many finance leaders, the key challenge is how to create a learning organization and culture that allows people to develop needed skills and capabilities that contribute to developing the business and delivering its objectives.

A macroeconomic look at the re-shaping of the jobs landscape and impact on accountants

In his speech to the Trade Union Congress in the UK in November 2015, the Bank Of England's Chief Economist, Andrew Haldane, spoke about how since the Industrial Revolution, technological progress has held the key to rising worker wages. Three key waves of technological revolution (the most recent being the era of information technology starting in the mid twentieth century) brought about a remarkable re-shaping of the jobs landscape rather than damaging jobs. These dramatic shifts are striking at an occupational level. For example, since 1870 accountants have blossomed at the expense of other occupations with the general increase in demand for high-skilled workers.

But in the latest technological revolution driven by a fast pace of IT development, the set of human skills machines could reproduce, at a lower cost, has both widened and deepened. As McKinsey captured in its article, The Four Global Forces Breaking All The Trends, "the difference today is the sheer ubiquity of technology in our lives and the speed of change. It took more than 50 years after the telephone was invented until half of American homes had one."

The impact of this recent technological development and change in the UK at least has been the loss of mid-skilled jobs. Haldane poses the question, how much wider and deeper can the impact be? A greater number of jobs will be automated, including many accounting tasks and services. A key question is how humans will likely adapt their skills as has occurred in other technological revolutions. In its study, From Brawn to Brains, The Impact of Technology on Jobs in the UK, Deloitte found that almost three quarters of UK businesses surveyed saying they will, net, employ more people in future and most think that technology will have a significant impact on their businesses. In the future, businesses will need more skills, including digital know-how, management capability, creativity, entrepreneurship and complex problem solving.

The perception of the profession, and the contribution of accountants, is all important. As Haldane points out, the BBC website includes an algorithm for calculating the probability of jobs being lost. For an accountant, the probability of vocational extinction is 95%. While exaggerated, this shows a perception of accountants that is more associated with technical and routine tasks. The reality is that many jobs undertaken by accountants are at high risk of automation. The Frey and Osborne methodology of job automation has been applied in various country contexts including the US, UK and New Zealand. The profiles of the categories of employment at risk of automation for the UK and NZ are highlighted below.

UK
New Zealand - all jobs
New Zealand- accountants

The Chartered Accountants Australia and New Zealand publication, Disruptive Technologies Risks, Opportunities- Can New Zealand Make the Most of Them?, explores the number of accountants at high risk of automation by role predicting job loss within the profession. The analysis found that all but two roles are at high risk - corporate treasurers and company secretaries.

The key question arising for the profession is how it can enable accountants to upskill in new areas of demand arising from business advisory and partnership. Such jobs rise above accounts processing and presentation, and working solely with the financials. The inability of the profession to supply and support accountants with the right skills and capabilities will likely lead to a different kind profession. The inability to adapt may lead to less demand for some of the skills that accountants have to offer today, and consequently will impact their potential earning differential.

Identifying Implications for the Various Stakeholders

A Selection of Key questions for IFAC and its PAIB Committee

What are the key activities that can be usefully pursued in the following areas:

  • Knowledge sharing across the global profession, such as via direct communications to PAOs, round tables, and use of the Global Knowledge Gateway.
  • As part of the IFAC strategic communications and advocacy.
  • Communicating relevance to others such as the International Accounting Education Standards Board (IAESB) for example in terms of its standards and research?
  • Is a global perspective of required PAIB skills and capabilities needed for use within the profession, and for presentation to external stakeholders? If so how is this best delivered?
  • Are there gaps in knowledge where further research is required?

Implications for Professional Accountancy Organizations

Assessing whether the professional education and training of accountants is keeping pace with market demand by

  • Proactively engaging employers and finance professionals in the development of professional training and education, and support services. PAOs and accounting educators might need to integrate higher levels skills and competency into their training and courses. They might also consider greater integration of required competency across courses and modules.
  • Identifying the key skills and capability gaps such as critical business thinking, business and strategic insight, leadership and relationship management, and those subjects where accountants need greater grounding in their qualifications and training, for example technology and analytics.

A Closer Look at Research Highlighting a Skills Gap

In its research study with the American Productivity and Quality Center on the skills gap among entry-level professionals (0-3 years on the job), the IMA found that entry-level jobs had become more sophisticated, whereas the skills possessed by accountants matched traditional expectations. The research revealed that the competencies in the diagrams below had the largest gaps. The results show a technical and non-technical competency crisis.

Competencies: Supply versus Demand
Top Technical and Non-Technical Competency Gaps
  • Identifying how organizations can support finance professionals and PAIBs acquire the necessary skills to work effectively with others within the organization, and providing support on approaches to organizational learning and continuing professional development in the workplace.
  • Raising awareness across the profession of the type of accounting jobs at risk and the opportunities for accountants.
  • Consciously managing the expectations and requirements of different generations in the workforce. For example, ICAEW's Understanding Ambition, Attracting the New Generation of Finance Talent reports that Millennials are generally ambitious to take on opportunities for leadership and senior management.

Implications for Employers

  • Developing appropriate finance capability (people, structures, systems and processes) to match organization need. An organizational culture based on trust and learning, and continuing knowledge acquisition is critical. Employer defined frameworks for skills and competencies for finance and accounting roles can help create a vision.
  • Facilitating a demand for business partnering by fostering a mutual understanding and trust. The influence of finance professionals in business decisions will depend on management trust in finance capabilities and the contribution of finance professionals.
  • Facilitating a role for finance that helps to solve business problems in tandem with maintaining a stewardship role by providing independence, and healthy levels of skepticism and challenge. How finance and business partners are positioned will affect the ability of finance to create collaborative relationships and address potential conflicts.

Implications for Finance Professionals and PAIBs

  • Involvement in business decision making involves being comfortable with ambiguity and uncertainty; a departure from dealing with traditional finance activities such as statutory and regulatory reporting that requires accuracy and predictable outcomes. A deep understanding of an organization and the business environment in which it operates is critical in effectively applying professional skills and knowledge.
  • Identifying the type of continuing professional development that can help you become an anticipatory rather than reactionary professional. In developing knowledge in particular areas such as technology and analytics, it is necessary to understand how developments can be applied to the business to support business objectives.
  • Identifying and deploying opportunities for new finance and accounting services and tools that help improve performance.
Standard Chartered Vision for Finance and Accounting Career Development
Created By
Stathis Gould
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