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Broadcaster Fox Sports used Adobe Analytics to update digital ad strategies in real time to meet Super Bowl XLVIII sponsor agreements and implemented the solution to pull together all of the data from across various channels.

  • Challenges

    • Delivering streaming video to millions of concurrent users
    • Meeting agreements with sponsors for ad impressions
    • Accessing analytics from web and mobile apps quickly
  • Actions

    • Real-time analytics and dashboards
    • Streaming and video measurement services
  • Results

    • Streamed one of the world’s biggest sporting events to fans worldwide
    • Used real-time data to optimize advertising strategy and fulfill obligations to advertisers
    • Updated and responded to mobile app performance using real-time analytics

Adobe Marketing Cloud solutions used:

  • Adobe Analytics

“The Super Bowl is one of the biggest sporting events in the entire world. The performance of Adobe Analytics was impressive and we look forward to continuing a strong partnership in the future.”

Clark Pierce

Senior Vice President, Mobile and Advanced Platforms FOX Sports

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These customers also use Adobe Marketing Cloud:

  • Condé Nast
  • Lenovo
  • MGM Resorts International
  • Redbox
  • Sears

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